Marketing media
The visual language and design elements ensure stylistic continuity in different media and applications. A concise but also flexible image style, recurring forms with reference to the logo and other existing brand components strengthen Dallmer's branding, stage the content in a more targeted way and direct the eye.
Main brochures
All current brochures can be found here:
B2B
The product is shown in close-up. The surrounding environment can be seen in part (tiles, joints, wall and environment surfaces in the cut).
Temporary brochures and flyers
The milieu of each product is analogous to the respective B2C and B2B brochure.
Only perspective and attitude change.
B2B
The product is shown in the half-length shot, within the surrounding environment. The room architecture is recognizable and can support the product in the sense of an inspirational staging.
B2C
The product is shown in the half-length shot, within the surrounding environment. The room architecture is recognizable and can support the product in the sense of an inspirational staging.
Information media
The title is designed purely in color and without an image, and conceptually represents an information medium without an image focus.
The text is supported by the placement of a graphic element.
Accompanying the product
The titles of the product-accompanying information media are supplemented by the appropriate line drawing in a large illustration.
Display
The advertisements use the authentic visual language of the image and product level and are supplemented by the stylistic elements typical of the brand. Depending on the target group and the core message of the ad, either the image or the product level is shown in order to strengthen the Dallmer brand and make it tangible as a reliable service partner.
All motifs are used to fill the format. If necessary, cut-outs can be integrated on a gray area. The integration of a sender/call-to-action is essential.
Advertisements for architects, interior designers and end customers
Focus on Dallmer as a service partner:
Dallmer is the strong brand in the drainage segment and the reliable (service) partner for tradespeople. The service also includes the development of product innovations that offer tradespeople clear advantages in use.
Product level Inspiration
Advertisements for plumbers, tradesmen, roofers, specialist planners and tilers
Focus on Dallmer as a service partner:
Dallmer is the strong brand in the drainage segment and the reliable (service) partner for tradespeople. The service also includes the development of product innovations that offer tradespeople clear advantages in use.
Image level technology
Focus on solution + added value + USP:
We look at the product from the craftsman's perspective. And see the product as a solution. What does it do for me? Why should I install and recommend it?
Product level Inspiration
Product level Function
Layout
To ensure a consistent and professional brand image, the defined design guidelines must be implemented consistently when creating advertisements. A clearly structured layout improves recognition and reinforces Dallmer's brand message across all media formats.
The placement of the headline depends on the motif. The copy and the headline do not necessarily appear in the same column. As shown in the example, the headline can be placed next to the copy.
Headline and copy: Set in the corporate font, Univers. The preferred font style is Univers 47 Light Condensed.
Part of the headline can be set in the decorative Corporate A font to emphasise the content. The preferred style is light italic.
The QR code is based on the copy text. It is placed at the edges of the type area.
Additional logos from collaborations are placed in the upper right corner.
The hierarchy of the elements determines the order of attention and should ideally look like this:
Headline
Call-to-action
Logo and copy
Advertisement with type area
Powerpoint Master
The Powerpoint templates are designed in the consistent Dallmer corporate design. Formats, colors, fonts, headings and logos are already defined. The content is flexible and can be customized. This makes it easy to edit slides.
Quick Guide
The finished Powerpoint in just a few steps. Make the most of the PowerPoint templates for yourself and your presentation by customizing elements: from the list level, header and footer to the page number. Our dos and don'ts will help.
Company presentation
Who are we and what do we do? The Dallmer company presentation briefly communicates the key facts and introduces our six product categories. Ideal for giving a first impression of the company and brand.
