Corporate Design
Manual
Why a Corporate Design Manual?
Our corporate design consists of a sum of elements that are used systematically and recurrently in different combinations. The individual building blocks of the system form the basis for the visual appearance of the Dallmer brand in all media. We want to convey this consistently and with a high recognition value across all analog and digital channels. Our guidelines therefore define how the individual elements are used.
We need consistency
Consistency and continuity are the central themes of our brand identity. This also applies to the further development of our image. We strive for a uniform brand image with a high recognition value and strong customer loyalty as well as the strategic communication of our brand messages. We want to improve the user experience with every new interaction.
We need flexibility
The digital platform makes it possible to always have an up-to-date overview of all design components of our corporate design and to share them with each other. Location-independent access to master components and modules is a clear advantage. The uniform design of the Dallmer brand can thus be created efficiently and comprehensibly: Brand messages are given the framework they need. Processes and developments can be documented promptly and accessibly and can be continuously expanded.